Struggling to deliver the product your customers love?

Stop building features nobody uses. Start shipping what actually moves the needle. Get the product and tech leadership that turns customer feedback into revenue growth.

See How We Fix This ↓

Is This Your Day-to-Day?

Product Roadmap Chaos

Everyone's got priorities, but no one owns the vision. Features ship late (or not at all), customers grumble, and your 'roadmap' feels more like a feature wishlist than a strategic plan.

Technical Debt Avalanche

Your MVP got you this far, but now every new release feels like defusing a bomb. Velocity slows. Outages spike. Your best engineers are firefighting instead of building.

Leadership Bottleneck

You need senior product and tech leadership, but hiring a full-time CPO or CTO at $400K+ isn't realistic. So decisions pile up on your desk while progress stalls.

Scaling Without Structure

Your team is growing, but your output isn't. Ownership is unclear, processes are ad hoc, and people spend more time in meetings than shipping value.

What Solutions Are Out There?

Here's what's actually working for startups in 2025:

Technical Leadership

Fractional CTOs and tech advisors who set engineering standards, make architecture decisions, and build high-performing teams.

Scale your engineering team properly
Make the right tech stack choices
Avoid costly technical debt
Best for: Building scalable technology

Product Strategy

Fractional CPOs and product strategists who translate customer needs into roadmaps, prioritize features, and drive product-market fit.

Clear roadmap from chaos
Customer insights to features
Faster product-market fit
Best for: Defining what to build

Engineering Velocity

Modern development practices, AI-powered coding, and experienced teams that ship features 10x faster than traditional approaches.

Ship features in days, not months
Rapid iteration based on feedback
Lower development costs
Best for: Moving fast and iterating

Here's the truth: You need all three working together.

Great tech with no product vision builds the wrong thing fast. Perfect strategy without execution stays in spreadsheets. Speed without technical leadership creates expensive messes.

I bring all three to your startup. Let's identify your biggest gap and fix it.

Here's What Makes Parnell Strategy Different

We don't just bring tools or fractional hours. We bring battle-tested experience knowing exactly what to build, when to build it, and what to ignore completely.

Our superpower? We find the 20% that matters and get you results in weeks, not months.

Our Non-Negotiable Product Philosophy

What We Won't Let You Build

  • Features 'just in case' someone wants them
  • Perfect solutions before validating the problem
  • Complex systems when simple ones work
  • Everything on your wishlist at once

What We'll Build Instead

  • The one feature that unlocks revenue
  • Quick experiments to test assumptions
  • Simple solutions that can scale later
  • Only what customers are asking for today

Ready to Ship the Right Product?

You've seen the problems. You know solutions exist. You understand my approach. Now let's talk about YOUR specific situation and how we can start delivering value in 30 days.

30-minute call. No prep needed. No obligation.