Struggling to deliver the product your customers love?
Stop building features nobody uses. Start shipping what actually moves the needle. Get the product and tech leadership that turns customer feedback into revenue growth.
Is This Your Day-to-Day?
Product Roadmap Chaos
Everyone's got priorities, but no one owns the vision. Features ship late (or not at all), customers grumble, and your 'roadmap' feels more like a feature wishlist than a strategic plan.
Technical Debt Avalanche
Your MVP got you this far, but now every new release feels like defusing a bomb. Velocity slows. Outages spike. Your best engineers are firefighting instead of building.
Leadership Bottleneck
You need senior product and tech leadership, but hiring a full-time CPO or CTO at $400K+ isn't realistic. So decisions pile up on your desk while progress stalls.
Scaling Without Structure
Your team is growing, but your output isn't. Ownership is unclear, processes are ad hoc, and people spend more time in meetings than shipping value.
What Solutions Are Out There?
Here's what's actually working for startups in 2025:
Technical Leadership
Fractional CTOs and tech advisors who set engineering standards, make architecture decisions, and build high-performing teams.
Product Strategy
Fractional CPOs and product strategists who translate customer needs into roadmaps, prioritize features, and drive product-market fit.
Engineering Velocity
Modern development practices, AI-powered coding, and experienced teams that ship features 10x faster than traditional approaches.
Here's the truth: You need all three working together.
Great tech with no product vision builds the wrong thing fast. Perfect strategy without execution stays in spreadsheets. Speed without technical leadership creates expensive messes.
I bring all three to your startup. Let's identify your biggest gap and fix it.
Here's What Makes Parnell Strategy Different
We don't just bring tools or fractional hours. We bring battle-tested experience knowing exactly what to build, when to build it, and what to ignore completely.
Our superpower? We find the 20% that matters and get you results in weeks, not months.
Our Non-Negotiable Product Philosophy
What We Won't Let You Build
- Features 'just in case' someone wants them
- Perfect solutions before validating the problem
- Complex systems when simple ones work
- Everything on your wishlist at once
What We'll Build Instead
- The one feature that unlocks revenue
- Quick experiments to test assumptions
- Simple solutions that can scale later
- Only what customers are asking for today
Ready to Ship the Right Product?
You've seen the problems. You know solutions exist. You understand my approach. Now let's talk about YOUR specific situation and how we can start delivering value in 30 days.
30-minute call. No prep needed. No obligation.