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Founder & Systems Builder

I build systems. People. Process. Technology.

My team and I bring together software and smart business thinking to turn real problems into solutions people actually use.

Dustin Parnell

From first idea to large scale

Product
NextEpic
Product team
Build it right
Business
Better World Software
Business platform
Real value, built well
Mass market
GAIN
Consumer app
Scale to many

What I've built

The NextEpic team on a rooftop in San Francisco
Product team

NextEpic

NextEpic is a San Francisco-based fitness software consultancy. I'm Partner, leading engineering and delivery on apps that put better training in the hands of everyday people.

Problem
Fitness companies need apps their customers love, built by developers who actually understand the fitness market. Most dev teams don't.
What we built
Our team has a deep fitness background, and some of us are certified personal trainers. We take fitness products from planning through release, so they reach the people who train with them every day.
Outcome
Clients trusted us with two multi-year, seven-figure engagements to take their products to market and keep them growing.
Business platform

Better World Software

Rose Snowdon founded Better World Software to bring software to nonprofits. I joined as Co-Founder in 2018 and returned in 2023 to help build its Meals on Wheels platform.

Problem
Charities and nonprofits aren't a target market for most tech companies, so many were stuck running on paper, spreadsheets, and manual processes. We saw that gap and set out to give them the software help they'd been looking for.
What we built
I helped land early clients like Meals on Wheels programs. In 2023 I returned full time. With another senior technical partner, I built the core routing, scheduling, inventory, and client modules of a platform that replaced paper and spreadsheets.
Outcome
It became the daily tool for staff and volunteers. Today it's Better Meal Delivery, led and grown by founder and CEO Rose Snowdon, and it serves meal programs across Canada and the US.
Better World Meals dashboard showing year-to-date delivery statistics
GAIN app showing a personalized workout plan
Consumer app

GAIN

GAIN is a workout app that gives everyday people a coach-quality plan. I'm a Partner.

Problem
Working out without a plan leads to stalled progress or injury, and a personal trainer is out of reach for most people.
What we built
We built a coach-quality workout app. It plans your workout each day from your goals, experience, injuries, time, and equipment, and adjusts when life gets busy.
Outcome
A coach-quality fitness app that gives everyday people a personal plan without the cost of a trainer.

What colleagues say

He took initiative in improving many processes within the company with the goal of fostering communication and collaboration within teams, across teams, and between developers and management.

Rocky Chan, former colleague at Wenco

Dustin took the initiative to address communication issues within the team, inefficient task allocations, and various other impediments.

Carlos Li, former colleague at Wenco

Without his influence, I do not think the team would be where it is today.

Carlos Li, former colleague at Wenco
Dustin Parnell

About me

Everything I build starts with a real person and a real problem. I've built multiple engineering teams from the ground up, coached people into new roles, and set teams up with the systems, training, and support they need to run on their own, so the work keeps moving well even when I'm focused elsewhere.

I solve problems as whole systems: people, process, technology. Then I build and lead the team that delivers.

Trained as a mechatronic systems engineer (BASc, Simon Fraser University).

Tell me what you're working on

Whether it's a new idea or a process that's slowing your team down, I'd like to hear about it.

Send me a message.